Almost anywhere in the Gulf region, people will instantly recognise the Kanoo name and corporate logo. After more than a hundred years of living up to the demanding expectations of their consumers, the Kanoo name has become synonymous with the principles of trust, reliability and quality. The well-known Kanoo symbol of the palm tree appears in all communications, evoking a sense of trust, stability and friendliness with compelling ties to a strong heritage. During a qualitative research of The Kanoo Group image in the UAE, the words ‘reliable’, ‘very strong’ and ‘trusted’, came up again and again – with awareness of The Kanoo Group matching levels usually associated with consumer brands.

Kanoo’s marketing approach focuses on the company’s key selling-proposition of ‘Many Opportunities. One Address’, a slogan which highlights The Kanoo Group’s diverse business opportunities.